ROLE: Creative Direction + Beast Taming + Design & Layout
Who doesn’t want to mess with or let alone tame the Jack Link's Sasquatch? Jack Link's was excited to find a way to incorporate Sasquatch into the annual ESPN Magazine Body Issue. We went the centerfold route with Sasquatch striking a seductive pose along with some scripted comedy gold. We made sure we captured all the magic with BTS footage to use for various multimedia pieces. Apart from the design of all print and digital pieces. I worked with inhouse editors producing a number of humorous content pieces living across digital, social, and television. 2017 Silver Clio Award for Integrated Sports Marketing