As the lead designer for mobile team I got a chance to work on all aspects of the app. I introduced new features like Scan a Business Card, Bulk Upload of Contacts, Redeem a Coupon, and Quick Campaign. This improved our customers reach and speed.
I did a lot of testing and improving of the existing components of the app as well. I redesigned the reporting portal and designed the new cross platform editor. This improved our customers ability to create emails on the fly and find insights in their data.
I work on both iOS and Android platforms and their respective tablets. I create flows and write annotations and upload to Zeplin to facilitate communication with development.
"The app's rating went from a 2.3 to a 4.7. We also created a feedback loop to open communication with our users."
Data was tracked an analyzed through MixPanel. I created certain funnels to measure behavior. Funnels track how many users perform a sequence of events.
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Maybe something more modern would do the trick.
